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Pradhumnya Khanayat

UPES

UPES Dehradun, with campuses in Bidholi and Kandoli, is India’s leading multidisciplinary university, renowned for excellence in engineering, management, law, and design education. Strategically located in scenic Dehradun, UPES fosters innovation, industry collaboration, and holistic student development, offering world-class infrastructure, industry-aligned programs, and unmatched placement opportunities. Explore excellence at UPES!

upes seo project

SEO Efforts Resulted in Driving Organic Traffic & Leads

56%

Increase in Y-O-Y Organic Traffic

25%

Increase in Leads

(Direct + Organic Channel)

50%

Increase in Keyword Rankings

(Top 10 SERPs)

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1/4

Factors Contributing Growth

Website Structure & Design

Implemented a mobile-responsive, user-friendly design for seamless navigation.
Created clear URL structures and intuitive site hierarchy.
Optimized page loading speed and interactivity for better UX.

Content Marketing

Developed high-quality, keyword-focused blogs and landing pages.
Targeted long-tail keywords and incorporated voice search optimization.
Regularly updated evergreen content to maintain relevance

Technical SEO & Optimization

Improved site crawlability with XML sitemaps and clean robots.txt.
Fixed broken links and minimized redirect chains.
Enhanced Core Web Vitals for better ranking performance.

CRO, A/B Testing, Data-Driven Approach

Conducted A/B tests on CTAs, forms, and landing pages to boost applications.
Used heatmaps and analytics to optimize user behavior flows.
Leveraged data insights to refine conversion paths and reduce drop-offs.

Using Mobile Phones

Get Traffic & Visibility Today!

Say "YES" to organic strategies and see your traffic and business revenue compound over the years.

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