Resume
Summary
SEO Specialist with proven experience in increasing organic traffic across industries for 7 years, boosting business outcomes and revenue. Proven expertise in SEO strategy, content creation, link building, analytics & reporting, keyword research, and Google Ads.
Experience
Sep'22 - Present
Asst. Manager - SEO
GUS Global Services Ind Pvt. Ltd.
Gurugram, India
• Creating SEO and organic growth strategy for 3 ed-tech brands - UPES, UPES Online, & Pearl Academy.
• Increased overall YOY traffic by 30% and revenue by 2x.
• Collaborated cross-functionally with content writers, developers, designers for smooth flow of tasks.
• Used tools like Search Console, SEMrush, Thruuu, Google Analytics for improvement & sharing growth strategies like lead magnets, building topical authority, EEAT with articles, & web linking.
• Prioritized Competitor analysis for building quality backlinks & driving referral traffic (15% MOM).
• Evaluating 3 key performance indicators (KPIs) for business such as organic traffic, keyword rankings, conversion rates & Traffic-to-Lead ratio.
• Marketing Automation- Used DashCX (WhatCX) to create WhatsApp automated chatbot for conversation. SPOC for onboarding, functioning & execution. Made 20+ automated journeys for different products.
• Technical SEO- Led website speed improvements using PageSpeed Insights and Screaming Frog for faster crawling, rendering, and indexing & improved core web vitals scores for SEO ranking boost.
• Content Marketing- Making content outlines, content briefs for copywriters to enhance on-page content, targeting keyword intent & user needs. Targeting long tail queries for generative AI results.
• Contributed in the development of new website UPESonline, creating user-friendly navigation structure, landing page design, URL structure, breadcrumbs, canonical tags, category pages, etc.
• Domain migration from CCE UPES to UPESonline, creating 301 redirect map, GSC address change, website footer section, CTA placement, etc.
• Optimizing landing pages, banners, copy, and all web-based elements.
Dec'19 - Sep'22
Senior SEO Analyst
VSS Marketing
Gurugram, India
• Developed & executed strategic plans & road-maps relating to topics such as site architecture, keyword analysis, campaign support, & content strategy.
• Achieved 15x website traffic over a 1.5 year period through consistent organic SEO growth & positioned 100 keywords in Top 5 SERP searches.
• Leveraged SEO tools like Search Console, Ahrefs, SEMrush for implementing SEO, link building, Social Media strategies & setting up campaigns.
• Incorporated XML sitemaps, robots.txt files, canonical tags, and 301 redirects to facilitate search engine spidering, crawling & indexing with tools like Screamingfrog, PageSpeed Insights, Sitebulb, GT Metrix, etc.
• Presented in-depth competitor analysis to check competitor activities with ad placement, keyword use, placement bids and landing pages.
• Onboarded 250+ clients from third-party affiliate platforms like Share-A-Sale, Impact, Awin, Optimise, CJ & Admitad.
Nov'17 - Nov'19
SEO Executive
Asaan Ecommerce Pvt. Ltd.
Gurugram, India
• Planned & implemented on-site optimizations, backlink analysis, conversion optimization, content distribution.
• Increased business revenue by 20x from some top e-commerce campaigns.
• Analyzed key performance indicators like rankings, search visibility, links, organic CTR, branded traffic.
• Strengthened website's organic presence by placing more than 150 keywords in top 5 results.
• Accelerated Organic search traffic by redesigning URL structure, on-page content, navigation, & executed linking strategy that increased organic traffic by 60%, decreased bounce rate by 15%.
• Driving relevant SEO content creation as well as getting 10+ backlinks per day.
Feb'17 - Nov'17
Digital Marketing Executive
Regrob Infrastructure Pvt. Ltd.
Noida, India
• Designed a keyword map for 75-100 targeted keywords and framed SEO friendly informative content around it.
• Wrote 90-100 Content for Webpages, Blog & Articles for website blog and other content distribution platforms. Aided marketing teams to identify 20-30 conversion pages with tools like Analytics, Webmaster & Moz.
• Completed SEO audits on 10 different competitor websites for identifying ranking opportunities. Increased Youtube subscribers count to 2k with video marketing strategy.
• Executed link building, On-Page & Off-Page SEO strategies successfully which led to increase in website traffic by 20%.
Education
2012 - 2016
Kurukshetra University
Undergraduate Degree
Bachelor's of Technoloy with specialization in Computer Sciences.
Professional Skillset
SEO Strategy
Content Marketing
Team Management
Site Audit
Competitive Analysis
Google Search Console
HTML
Excel
Technical SEO
Keyword Strategy
Google Analytics
Ahrefs, SEMrush, Screamingfrog
Languages
English
Hindi
Spanish (elementary)